Case Study: Sunroom Construction Company Accelerates Business with SEO

Background

Sunroom and outdoor enclosure company has evolved over time from focusing solely on sunroom construction with a transition to offering more services. Current marketing was being done, but only in the form of word of mouth, basic & elementary PPC and traditional print.

Opportunity/Challenge

Sunroom company was presented with a challenge during the pandemic. While they were getting leads, they knew there was an opportunity to grow even more. They weren’t happy with their current pay-per-click agency and knew that they were missing out on leads. They had also heard about search engine optimization and thought there was an opportunity to grow their position on Google organically.

Strategy/Solution

To understand how customers were currently finding the sunroom company, Connecticut Coast Media did a deep dive into analytics to see where leads were coming from. In addition, we did research on how consumers typically look for this type of service and the consumer journey one takes when looking for home remodeling and addition services. CCM noticed there was a huge opportunity in both seo and ppc - leads were coming in, but there was no optimization or content strategy. Our team got to work on creating a comprehensive seo strategy and did a full google ads audit. We implemented new structure to the ppc strategy, did keyword research and did a full revamp. CCM worked to expand content on the site, optimized main landing pages to increase visibility and improved the overall user experience across the site while attracting the ideal consumer to the website. CCM wanted to provide potential consumers with relevant content that answered the key questions that those looking for sunroom services had. We wanted to engage this audience and keep them on the site.

Along with adding a chat functionality to the website, increasing engagement and visibility on the site, we were able to reach out goal by providing relevant, high quality content. Our keyword research also helped develop a Google Ads strategy that converting at a higher rate and a lower cost/conversion year over year.

Results

Connecticut Coast Media’s SEO and PPC strategy resulted in:

  • Increase in leads First half of 2023 vs. 2022 of 181% from organic search (131 organic leads in 2023 vs. 44 in 2022)

  • 317% increase in leads from PPC strategy first half of 2023 vs. 2022 (120 in 2023 vs. 13 in 2022)

SEO, Case Study, PPCAdmin