Pay-Per-Click (PPC) Agency

Drive Brand Awareness & Leads | CT PPC Management

Search Engine Marketing and Paid Social Advertising

 
Connecticut facebook ads

Why Paid Social?

Facebook has well over a billion active users monthly. It is the most powerful social media advertising platform and we can help you maximize your return on it utilizing FB ads.

In order for your ads to stand out on Facebook, you need to understand the right audience targeting and the right campaign objectives. We can help you get the most ROI out of your ad spend budget.

Connecticut Coast Media has over a decade experience running thriving Facebook, Instagram, Pinterest, Tik Tok and Snapchat Ads. Leverage our experience to get the best return on investment.

Connecticut digital marketing

Why Connecticut Coast Media?

Facebook advertising and Google Ads are not something you can just set and automatically expect a return on. The Facebook algorithm is changing weekly and we know the landscape. We can help you get the most out of your advertising budget.

We will keep track of your ads every step of the way and make sure that we are continually updating and optimizing them. We will refine your targeting the achieve the highest return and results for our clients. Facebook advertising is not a “set it and forget it” platform. Facebook is a dynamic, continually evolving advertising platform and, if you want to get the most out of your ad spend, you need to evolve with it.

search engine marketing

Paid Search, pay-Per-Click Advertising

Search engine marketing is an important part of any pay-per-click (PPC) campaign. We make sure your ads are just where they need to be when someone is actively looking to buy your product or service.

Optimal performance means having your ads set up in a way that they will reach the most people who are invested consumers. You don’t want to just throw you money to the wind. It needs to be strategic. Running a successful paid search campaign takes time and knowledge. We work hard to optimize your ad accounts and capture the best results.

What’s Included in Our PPC Services

What Is Included in Your CT PPC Services?

  • Analysis

    Before we move forward with setting up your campaigns, we will first do a thorough review of your current Google and/or Meta Campaigns to see what has and has not worked in the past. A lot of the times when we start working with a new partner, we can usually spot some simple errors fairly quickly that we can jump in and fix. This is only one step in the process of creating a comprehensive ppc strategy to maximize your return on investment.

  • Keyword & Competitor Research
    Our team will do an in depth analysis of current keywords as well as potential keywords that serve the intention of your brand and goals for your CT PPC campaigns. The goal is to find keywords that have a valuable amount of traffic at the lowest cost to the advertiser. We want to ensure that we are making the most of our ad spend and not wasting any dollars. In addition, we will survey your competitors to see what marketing strategies they are using and how we can best leverage this to your advantage.

  • Google Ads & Facebook/Instagram Ad Set Up
    If you are looking to have ads running on Google, we will make sure that we have set up your Google Ads platform effectively so that we can make the most of your ppc advertising. This includes campaign, ad group and ad creation. The first 1-2 weeks will be a mix of keyword research, campaign build out and sharing our work with you to ensure that we are all on the same page. We will then get it all loaded so we can start seeing the strategy play out. In addition to Google Search, we also can run Performance Max campaigns, Display Campaigns, YouTube Ads and Paid Social. If you are looking for Paid Social, we work with Facebook, Instagram, Pinterest, Tik Tok and Reddit and provide set up for campaigns on these platforms. Paid social is when you pay advertising dollars to run ads and reach a wider audience that you may have not been able to reach with pure organic social media.

  • PPC Campaign Optimization
    No matter what ppc strategy we agree to move forward with, all ppc campaigns need optimization and this is something our team works hard on. We are in our Ads accounts daily to ensure that we are keeping a close eye on the ads and how they are doing. Ad optimization is one of the most important parts of any advertising campaign.

  • Conversion Tracking and Reporting

  • In the end, we know you want to see results - and at Connecticut Coast Media, we are all about delivering. All of our campaign platforms will have tracking so we can ensure we know where your leads are coming from and where it makes the most sense to spend advertising dollars. You will know where your leads are coming from and how our Connecticut PPC Strategy is working.

Connecticut’s Top Pay-Per-Click Agency

Connecticut Coast Media offers PPC services that will get your brand and product in front of the right person at the right time. We tailor each of our PPC strategies to the individual needs and goals of the client. We craft a unique message that is tailored to where your customer is in the consumer journey. We hit consumers at all stages of the journey from brand awareness, to consideration, decision making and then remarketing to keep your consumer engaged.

We work closely with our eCommerce clients to ensure that they have a tight marketing funnel that includes the ability to upsell and cross sell their content to maximize their return on investment. We look at your website and product as a whole to make sure that every touchpoint is seamless.

Results-Driven PPC Advertising Near Me | Google Ads Partner

As leaders in digital advertising and marketing, we know how important having a strong brand message is with your audience. Our strategic campaigns start from the top down. We work to develop a plan for every part of your marketing funnel. Starting at brand awareness and creating a relationship with your potential consumers to gain trust as we nurture that relationship through your marketing funnel. We create touchpoints with consumers and your brands through search, display, video, photos, e-mail campaigns and other avenues where we can inform, educate, entertain and engage your audiences until they feel comfortable working with you. We deliver solid, qualified leads to your business and are constantly tracking what is working. We want to optimize so that you are able to scale your business and reinvest into your market to continue to grow at a rate that is comfortable to you and your business. We want to be with you ever step of the way!

What is Pay-Per-Click?

Pay-per-click (PPC) marketing is a digital marketing channel that presents an opportunity for digital marketers to increase traffic and conversions for a business. You need a solid ppc strategy in order to spend your ad spend wisely. Search engines like Google are driven by intended searches. The algorithms want to make sure that what searchers are searching for they are getting - so you can’t just throw an ad into Google and expect it to convert. That’s what Connecticut Coast Media is there for, to present strategy, optimization and conversions for your business. We will assess your landing pages and make sure that they will work for your intended conversions - if not, we can create landing pages that allow your ads to convert. We always want built-in conversion tracking and use analytics to fine-tune performance and deliver results to you each month.

Most of the time when you think of PPC you are thinking about the paid search model, mostly Google Ads. However, pay-per-click goes beyond the Google search engine results page (SERPs) and Google Display Network. You can also run PPC Campaigns on Pinterest, Facebook, LinkedIn, and YouTube.

What Industries Does Our PPC Team Service?

eCommerce Pay-Per-Click

We are experienced eCommerce PPC specialists. We use several different methods to drive traffic and sales to your online store. PPC is a very effective solution for driving sales, because we are able to target those who are already in the market searching for your product. We don’t just put together ads and get them running, we make sure we are constantly optimizing your PPC ads, experimenting and ensuring that we can catch leads and prospects at all points of the consumer journey.

PPC Management for contractors

Connecticut Coast Media has worked with many contractors to deliver quality leads. Our team has experience working with construction and remodeling companies, plumbers, home inspectors, landscaping companies and more. Raising brand awareness and getting leads for contractors takes more than just launching a PPC campaign. Your PPC agency needs to understand your ideal consumer and create a strategy that converts. We have results to prove our strategies work. Trust our team to deliver lead generation for your company and attract high-value leads at an affordable cost.

Get More Traffic, Sales, and Leads with a Reliable PPC Agency

Here are just some of the services Connecticut Coast Media will provide when you work with our PPC agency:

  • Ad placement and optimization

  • Bid strategy and optimization

  • Landing page review and analysis

  • Monthly campaign reports

  • Retargeting and remarketing services across all platforms

  • Search and display Google Ads

  • Social media advertising, including Facebook, Twitter, Instagram, LinkedIn, and YouTube, Snapchat advertising & Tik Tok Advertising

Understand How Pay-Per-Click Works

Increase conversions and maximize your return on investment with pay per click.

With PPC and/or Paid Social you can:

  • Send traffic to your website with ads on Google, Facebook and various social media platforms.

  • Utilize top ranked keywords to bid against your top competition. Come out ahead of the pack.

  • The best part is you only pay when someone clicks through your ad.

We do the research to find keywords and long-tail keywords that will provide the biggest return on ad spend for your budget. When you hand us your account, you can rest assured we aren’t just practicing with your money - we know what we are doing and provide you the best return. You should never just guess at the search intent of your prospects, you should have someone that understands and done the research handle your account.

Different Types of PPC Ads

  • Search ads are the most common type of PPC. You typically want to use search ads when you want to target an audience that is in-market. They are already looking for your product or service. These pay per click ads are best when looking for high quality leads that are a little deeper in the funnel. We recommend this type of advertising for those that are looking for warmer audiences and those that are considered a qualified lead. A lot of our contractors, home remodeling companies, as well as higher end product companies run paid search ads.

  • Display ads appear on Google’s partner websites. Your display ads may show on industry related websites that your target audience may be likely to visit. Display ads offer a great way to utilize brand imagery to sell your product and service. Display is a great way to highlight your products especially if your product is very visual or something that your potential client or customers needs to see more than once before purchasing.

  • This one just might be our favorite. Why? Because it is the most effective. We will capture purchases, leads and conversions by targeting those who are further down in the consumer journey. They have shown an interest in your brand, visited your website, engaged with your social media and ads. Here is where we differentiate you from your competitors and have you stand out.